Glide Path Financial was an Arizona-based, individual financial advisement startup founded 2014. Glide Path’s founder approached Missing Link to assist in launching the company. He had a core understanding of his target demographics, but needed help launching his brand, online presence, and marketing strategies.
- Develop brand messaging and a visual identity to establish Glide Path Financial in the Arizona financial marketplace.
- Create a visual identity that attracts dual demographics (young professionals and retirees).
- Collaborate with the client to create presentation materials for social security presentations and seminars.
- Glide Path’s initial brand campaign successfully reached each of the target demographics.
- Within two weeks, interest from the initial messaging and social media campaign created enough appointments to fill the company’s schedule for their first 90 days.
- The presentation materials allowed the founder and his team to immediately schedule seminars that created revenue opportunities within the first 30 days of opening their doors.