On the heels of a successful launch of Jerry Kramer’s website, his management agreed to collaborate on an exclusive apparel and merchandising brand for Jerry and his history as a Green Bay Packer legend. Missing Link’s goal was to develop exclusive apparel and merchandise for Jerry’s personal brand and his Pro Football Hall of Fame bid and create the eCommerce platform for his online store.
- Develop a line of apparel and merchandise specifically for Jerry Kramer and his legacy as a historic football player.
- Increase Jerry’s exposure through quality designs and products.
- Remind the public of his accomplishments and storied past as a player and public figure.
- The new apparel increased sales from only 2 or 3 items per day to over 10-12 items per day.
- Online exposure and discussion regarding Jerry’s bid for the Hall of Fame increased three-fold.
- Within the first month, proof of concepts became viable products with hundreds of sales allowing for increased efforts and development in designing new and more varied products.